Patagonia
Michael leads identity, campaign development, UX experience, and retail store design at Patagonia. He played a key role in the 2022 ownership change announcement and 50th-anniversary campaign. In 2025, he and his team introduced Patagonia’s first custom font and is currently focused on elevating the brand’s digital experience.
On
As On’s DTC business expanded, Michael led the redesign of its digital brand and e-commerce experience, launching a new website and identity in 2023. Focused on Swiss engineering principles, he created a scalable, user-centric platform that introduced the world’s first subscription running shoe while strengthening On’s purpose and digital storytelling.
StockX
Michael partnered with StockX to rebrand and modernize its $5 billion marketplace. He built an international creative team to redefine the company’s mission, vision, tone, and identity. In 2021, StockX relaunched with a bold new brand and logo designed to resonate with a more diverse and global audience.
Sonos
As Senior Creative Leader, Michael helped evolve Sonos from a product-driven tech company into an experience-focused brand. He shaped its visual identity, built its first content and social team, and developed distinct voices for consumers and investors. He also led creative efforts for Sonos’s 2018 IPO and managed global teams to establish Sonos as a cultural symbol in sound.
Explore a visual timeline of Michael’s creative direction…
Adidas
Beastie Boys
Beams
Converse
DC Shoes
Dwell Magazine
Gorillaz
Google
HAY
Hurley
IDÉE
Idea Magazine
IKEA
Jordan
Levi's
Marc Jacobs
Nike
Palace
Pendleton
Reebok
Stussy
Supreme
Vans
Virgin Records
Michael is a visionary brand and design leader with a passion for crafting meaningful experiences that connect people, business, and culture. His leadership is informed by extensive multi-disciplinary design experience across apparel design, retail environments, digital experiences, brand identity, content, and advertising.
From shaping the global brand presence of industry icons to launching innovative design ecosystems, Michael brings a holistic approach that bridges storytelling, strategy, and execution. He has built and led diverse, world-class teams, fostering an inclusive, art-and-science-driven creative process that transforms brand vision into tangible impact.
A strategic thinker and compelling communicator, Michael thrives in complex, matrixed environments—collaborating across product and marketing to drive both brand equity and business growth. He believes in designing brands from the inside out, ensuring every touchpoint is built with intention, authenticity, and respect.
Conversations
Podcasts that go deep on the topics of creativity and design.